Google Analytics goal tracking can be confusing and frustrating to those who aren’t too familiar with it. Let’s say you have a contact form on your website with a goal set up and tracking properly. You want to check your goal conversion stats, so you go into Google and click on “Goals”. You can now [...]
Matt Cutts, Principal Engineer at Google, recently published a post on Google’s official blog about the extra effort Google is putting in to improve its search quality when it comes to content spam. Cutts states that while “pure webspam” has decreased, people have been attempting to game the system by distributing spammy content. They are [...]
Some people say article marketing is dead. I disagree. This post will outline my views on article marketing and what role it plays as a link building tactic. I will also talk a little bit about what I call quantity-based and quality-based link building methods. What is article marketing Article marketing can have several definitions. [...]
Danny Sullivan of Search Engine Land posed a few questions to Google and Bing about how social media platforms such as Twitter influence a website’s organic rankings. Read his full article here. SEOs have long suspected that websites like Twitter and Facebook played a direct part in organic rankings in addition to the indirect benefits [...]
Following up from my earlier article about using negative press to generate buzz and links for SEO purposes, the news has just come in that Google has changed their algorithm to fight against this kind of exploitation of the search results. Google says that they’ve considered several solutions to the problem of Vitaly Borker. One [...]
